In October, I celebrate a lot of things. It’s a joyful month, which also marks the beginning of the holiday season. The busiest time of the year. I think it is the same in every field of work. It’s funny that we’re talking about the end of the year, but we’re not actually ready to face another end of the year. So, here’s a couple of things that I found at the beginning of October.
At the end of September, MailChimp announced their newest re-brand. I use MailChimp as my e-mail marketing provider at Kawung Living, so I’m quite familiar with their branding. They used a lot of colorful colors and always keep their iconic Freddie the Chimp in a good way. At first, I thought the 17 years old company doesn’t need a rebrand whatsoever. But after seeing what Collins did to the company website and element, I know what MailChimp sees in the future. The marketing provider is growing and now aims for small businesses and brands. Their latest campaign tells a statement: Growing Up Doesn’t Mean to Buttoning Up. That’s why they suddenly getting the Yellow color (which I totally love) and all the quirky illustrations. I love seeing weird designs in a tech company! See more of the rebrand here.