A few years back, my friend Sella wrote a blog post on how she won’t be ashamed anymore to admit that she loves K-Pop music. I thought that’s not even shameful from the start. Everyone deserves what she/he loves and it’s not anybody’s business to tell you what to love and what is not. I always believe that good music is good music, no matter what genre it is, no matter in what language it speaks.
A few weeks ago, I also find this article that points out about the design of some of K-Pop Music Video and how carefully it’s crafted. In regards to K-Pop music and my current addiction of Pastel Colors, here’s what inspired me lately.
Red Velvet is the latest girl group from SM Entertainment, one of the largest Korea Entertainment Company which said to be the pioneer of Korean Wave. Having successfully debuted groups like Super Junior and Girl’s Generation, Red Velvet is their newest experiment in Korea music industry. The name Red Velvet comes from the group’s concept image which has nothing to do with Red Velvet Cake :)) According to Wikipedia, ‘Red’ signifies their vivid and bold image, whereas ‘Velvet’ reflects their classy and toned-down side. I don’t understand why this concept should exist but the group has achieved success by sweeping music chart here and there. That can only mean one thing, it works. People do accept this kind of thing, something has been right for them.
The fivesome has been around Korea music industry since 2014 and one of the thing that I love is their heavy use of colors to identify each member personality. In their debut song called Happiness, each member dyed their hair tip using the color that represents them. Though I really like the song Ice Cream Cake and has been writing it before, their latest song called Russian Roulette really catches my eyes lately. It’s upbeat tunes and catchy chorus are hard to ignore, but I badly fall in love with their music video. I can help playing Replay button all over again.
The wide shot, the composition, the complex props, the simple graphics, and THE GLORIOUS COLORS.
Even if you’re not a fan of K-Pop, this music video is too good to be missed.
I pulled out my favorite colors from the music video and made these color schemes.
Have a nice day, color lovers :3